COME TO MUMMA
12 Aug 2016
As a new mum, there’s nothing more important than accessories that allow you to multitask — we get it!
So our fresh-faced baby bag features a shoulder strap that attaches to your pram and is conveniently proportioned with pockets and a change mat — as well as the hardware you know and love!
Stylist Jordyn Lee Jones and her adorable daughter, Winter, takes our new silhouette and proves you can blend functionality with fashion.
“When I became a mum I thought I would be saying goodbye to my favourite handbags in favour of a “practical” and not-so-stylish nappy bag. But then I discovered MIMCO’s collection; mums of the world, it is possible to keep up with the trends and still have a practical place to store all your little one’s essentials when you’re heading out."
"Not only are the sleek black and rose gold details of MIMCO's new baby bag instantly eye-catching, the super cute (matching!) change mat makes changes in public amenities as simple and fuss-free as they can be!”
Follow Jordyn and Winter on Instagram.
Not a mum? Baby all grown up?
Pack up our lightweight baby bag for a weekend away or use it as a gym bag – working out, or even intending to, has never looked so good.